POD pricing

POD T-Shirt Pricing Example

A POD t-shirt price needs to cover provider base cost, shipping, marketplace fees, payment processing, ads, and profit. This example shows how to think through the numbers before publishing.

Calculate t-shirt profit

Start with customer revenue

If the shirt sells for $24.99 and the buyer pays $3.99 shipping, customer-paid revenue is $28.98. That number is the starting point, not the profit.

Subtract POD and selling costs

Next subtract the shirt base cost, provider shipping, marketplace fee, payment processing, ad cost, and returns allowance. The remaining amount is the estimated order profit.

Test higher and lower prices

Run the same shirt at $22.99, $24.99, and $29.99. A small price change can make a big difference when your costs and fees are fixed.

Quick checklist

Customer revenue is not profit.
Include provider shipping.
Test several prices before publishing.